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The Findability Formula. The Easy, Non-Technical Approach To Search Engine Marketing
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The Findability Formula. The Easy, Non-Technical Approach To Search Engine Marketing

1 468 р.

To be successful in business you must be able to attract the right clients and persuade them to buy

* A small company can compete successfully in search with larger, well-established competitors

* Maximizes the reader’s investment

* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword

* Shows the reader how to avoid common search marketing mistakes that cost big money

* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer

How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies

How to work smarter to get even better search engine «findability»

However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce

Negates the need to hire outside SEM agencies

Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix

So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula

The Findability Formula is for anyone who wants to improve results from Internet marketing

The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability

The basic message of the book is that there is a formula for findability and for converting prospects to purchasers

The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business

The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results

The investment in this book will be repaid thousands of times over

The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time

The reader won’t waste money by needlessly paying for «clicks» from customers who have no intention of buying